Kentucky Proud Connection staff report
FRANKFORT, Ky. – Kentucky Proud has been designated a trademark of the Kentucky Department of Agriculture. The United States Patent and Trademark Office (USPTO) issued the mark this week, effectively making Kentucky Proud a national brand.
"This is a great milestone for Kentucky Proud," Agriculture Commissioner James Comer said. "With this designation, Kentucky Proud has reached an even higher level of credibility in Kentucky and throughout the United States. This action also will strengthen the department's efforts to enforce the brand. And it further ensures that Kentucky Proud will be the official farm marketing program of Kentucky for the long haul."
A trademark "identifies and distinguishes the source of the goods of one party from those of others," according to a USPTO publication. Trademark registration establishes a legal presumption of the registering party's ownership of the mark and its exclusive right to use the mark nationwide; enables the owner to bring an action concerning the mark in federal court; serves as public notice of a claim of ownership of the mark; lists the mark in the USPTO's online databases; and allows the owner to use the federal registration symbol™, among other advantages.
Kentucky Proud was launched in 2002 as Kentucky Fresh. The Kentucky General Assembly designated Kentucky Proud as the official Kentucky farm marketing program in 2008.
Kentucky Proud identifies farm products grown, raised, and/or processed in Kentucky. Thousands of farmers, retailers, restaurants, processors, school districts, farmers' markets, Kentucky state parks, and Kentucky Farm Bureau roadside markets are members of Kentucky Proud.